Each year thousands of die-hard sports fans (over 12,000) are surveyed to find out which team from the NFL, NHL, NBA, and MLB has the strongest team brand.
The winner is: The Green Bay Packers. Boston Red Sox came in second with the Pittsburgh Steelers coming in third.
The study is done for advertisers to see which team can give them more bang for their buck.
Full story here
Monday, December 1, 2008
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